BIZBASH EXCLUSIVE FIRST LOOK
On August 6 and 7, 26 elite event professionals gathered in Minneapolis for a conversation on demonstrating the value of live experiences during ILEA’s Global Event Forum. Now it’s your chance to get an inside look into the outcomes of their collective insights.
From communicating the value of event pros to establishing live events as a profession, selling creativity, and differentiating live experiences; this report lays out 10 principles of strategy, design, and execution, and more.
"As live event professionals, we know what we offer our clients is unmatched by what amateurs deliver. The 2019 ILEA Global Event Forum report helps articulate to clients in concrete detail that the value we provide is the process, not just the final product, and is intended to eventually shift the perception that live event businesses are a commodity."
- Jennifer Trethewey, CSEP